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Its Radar-enabled analysis generated an “event” whenever users visited one of nine Tim Hortons competitors, including McDonald’s, Starbucks, and Second Cup Café. The app guessed users’ home locations and flagged when they went to sporting eventsĪccording to records reviewed by the commission, Tim Hortons sought the data to support trend reports saying customers were switching to its competitors - and as the COVID-19 pandemic unfolded, to track shifts away from downtown locations and toward closer-to-home suburban ones. The app’s near-constant collection clashed with statements that it only gathered location information when the app was open, and Tim Hortons only updated its disclosures when the Financial Post published an article exposing its detailed data collection - sparking the commission’s investigation. American geofencing platform Radar analyzed patterns in the data to infer where users lived, when they worked, and when they were traveling. It notes that in May 2019, Tim Hortons updated its mobile app to collect granular, frequent location updates from users’ phones.
#Tim tracker full#
The full report outlines a sweeping, invasive attempt to deduce Tim Hortons customers’ behavior in order to target advertising at them - although the company apparently never actually used the data for that purpose.
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Tim Hortons, the commission says, has agreed to implement the regulations. Yesterday, the Office of the Privacy Commissioner of Canada released the results of a 2020 investigation into the coffee and donut chain, demanding it delete any remaining location data and limit future collection. Tim Hortons used its mobile app to collect “vast amounts of location data” from users, including tracking when they visited competing coffee shops, says Canada’s privacy watchdog.